By Teddy Nwanunobi
After warning men against investing in women, popular Nigerian social media personality Emmanuel Obruste, better known as Geh Geh, has drawn reactions from fans after he bought and gave a woman a car to help her start an Uber business in Abuja.
The gesture is particularly interesting because it comes weeks after Geh Geh advised men against making major financial investments in women they are dating.
Geh Geh, in a video shared on X on Wednesday, explained that the woman, who is from Delta State and lives in Abuja, had contacted him several months earlier asking for help.
According to him, she told him she needed a car to use for Uber, and he promised to assist her when he returned to Abuja — a promise he eventually fulfilled.
After arriving in the Federal Capital Territory (FCT), Geh Geh asked the woman to meet him where he presented her with the car, describing the gesture as fulfilling a promise he had made after she repeatedly asked for his help.
The timing of the gift has, however, drawn attention to Geh Geh’s previous comments about men and women.
In July, the self-appointed financial expert advised men against paying for a woman’s education, stressing themselves financially for a woman or opening a business for her.
“Don’t train a woman in school. Don’t stress yourself for a woman. Don’t open a business for a woman,” he said during an appearance on the Before Tomorrow Comes podcast.
Geh Geh has argued that men should choose women who are already building themselves rather than taking responsibility for creating their partners’ financial independence.
His latest gesture therefore appears to be a striking twist on his own message, although the woman he gifted the car to was reportedly a fan who approached him for assistance, not a romantic partner.
This is not the first time Geh Geh’s actions have been compared with his outspoken views on relationships.
In July, videos emerged showing him in what appeared to be a traditional wedding ceremony, prompting Nigerians to question his position on marriage. Some followers accused him of contradicting years of content that they interpreted as anti-marriage.
Geh Geh initially challenged critics to show where he had explicitly told people not to marry. He later clarified that the viral wedding was actually a publicity stunt for his movie, Our In-Law, rather than a real marriage.
For the woman, the car could provide more than just transportation. If she successfully puts it to work as an Uber vehicle, it could become a source of income and a step towards financial independence.
For Geh Geh, meanwhile, the gift has once again put his unconventional views on money, relationships and generosity in the spotlight.