Nigeria, South Africa, and Kenya collectively generated over $1 billion in 2024 from live music ticket sales, gaming, and OTT streaming,
This is according to the latest data release by PwC Africa Entertainment and Media Outlook 2025–2029.
The development has highlighted the continent’s accelerating digital entertainment economy.
The report attributed the growth to Africa’s expanding middle class, rising disposable incomes, rapid urbanisation, and a young, connected population hungry for new experiences. Post-pandemic, consumers are spending more on leisure, online content, and live performances, signalling a long-term shift toward entertainment-led consumption.
South Africa remains the region’s entertainment powerhouse, earning across live music, gaming, and OTT streaming:
- Live music ticket sales: $76 million (R1.4 billion), with a 5.9% CAGR projected through 2029.
- Gaming revenue: $296 million (R5.5 billion), with a 4.6% CAGR.
- OTT streaming: $226 million (R4.2 billion) in 2024, expected to reach $302 million (R5.6 billion) by 2029 at a 6% CAGR.
Nigeria is fast catching up, propelled by Afrobeats, gaming startups, and on-demand streaming platforms:
- Live music ticket sales: $1 million, with a 1.8% CAGR.
- Gaming revenue: $176 million, with a 7.4% CAGR the highest among the three.
- OTT streaming: $19 million, projected to grow at an 8.3% CAGR.
Kenya continues to punch above its weight in East Africa, powered by digital-first consumers and a growing concert scene:
- Live music ticket sales: $1 million, with a 2.1% CAGR.
- Gaming revenue: $153 million, with a 6.9% CAGR.
- OTT streaming: $9 million, with an 8.5% CAGR the region’s fastest rate.