By Milcah Tanimu
At a recent press conference in Lagos, Gospel Afrobeat artist Jeremiah John Oluwatoke, who serves as the creative director of the Jeremiah Music Company (JMC), shed light on the remarkable synergy between Afrobeat and gospel music. Oluwatoke emphasized how these genres intertwine seamlessly, blending rhythms and melodies to create a captivating musical experience that transcends cultural boundaries and resonates globally.
Highlighting their shared historical and cultural roots, Oluwatoke underscored how Afrobeat and gospel music come together to form a rich tapestry of sound, celebrating both cultural heritage and spiritual expression. He explained that Afrobeat, known for its fusion of African rhythms, hip-hop, and dancehall, draws inspiration from diverse musical traditions, while gospel music, with its roots in African-American spirituals and hymns, has influenced musicians across generations and genres.
As the creative director of JMC, Oluwatoke leads a dynamic team offering services ranging from music production and live band performances to event planning and styling. With a passion for delivering soul-stirring music, his journey into the industry was inspired by childhood experiences of singing in family devotions, leading him to master various musical instruments and pursue formal music education.
Specializing in gospel Afrobeat, Oluwatoke’s musical repertoire spans various genres, catering to diverse audience preferences. He is currently preparing for a live recording concert in Lagos, slated for April 28, with hopes for support from industry stakeholders and friends.
Discussing gospel music in Nigeria, Oluwatoke highlighted its role in empowering musicians economically, leveraging digital platforms to reach wider audiences and monetize their craft. He emphasized the shared history and influence between Afrobeat and gospel music, which result in a unique blend of sounds and styles that transcend cultural boundaries.
When asked about collaborations, Oluwatoke expressed interest in working with artists like Justin Bieber on future projects, while also acknowledging the wealth of talent within the Nigerian music industry. As a solo artist, he remains dedicated to championing his vision while collaborating with a committed team to deliver premium music experiences.