Menstrual health is an essential part of overall well-being, yet for many Nigerian girls, it remains a subject clouded by silence, stigma, and inadequate resources. A new initiative, Girls Tag, is changing that reality. Launched as Nigeria’s first all-in-one period care kit, Girls Tag is designed to provide young girls with dignity, hygiene, and confidence as they step into womanhood. At the forefront of this health-focused movement are actress and philanthropist Mercy Johnson-Okojie and her daughter Purity Okojie, who have been unveiled as co-brand ambassadors.
For decades, the lack of proper menstrual education and access to quality hygiene products has left many girls vulnerable to infections, embarrassment, and missed opportunities in school. Girls Tag was created to address these challenges head-on, offering a complete solution that combines practical care with education. By doing so, it ensures that menstrual health is treated as a vital part of overall wellness.
Mercy Johnson-Okojie explained why the initiative resonates deeply with her: “As a mother, I want my daughter to step into womanhood without fear or embarrassment. Girls Tag is doing exactly that—helping families replace shame with pride and confusion with confidence.”
A standout feature of the Girls Tag kit is Mercy’s newly authored book, “Youberty”, a puberty guide for boys and girls aged 10–13. The book provides relatable advice and reassurance, helping children understand the changes in their bodies and encouraging them to embrace healthy habits early. By including this educational resource, Girls Tag ensures that menstrual health is not just about hygiene—it is about knowledge, empowerment, and long-term wellness.
The kit itself is carefully curated to meet the everyday needs of young girls. It contains premium sanitary pads in multiple sizes, overnight period pants for maximum absorbency, panty liners, disposable bags for safe disposal, and a stylish, discreet carrying pouch. Each item is designed to promote hygiene, reduce the risk of infections, and make managing menstruation easier and more dignified.
Eddie Madaki and Oche Ejiga of iBlend Services, the regional agency for Girls Tag, emphasized the health impact of the initiative: “Mercy and Purity’s voices are genuine. Their journey together mirrors the experiences of countless Nigerian families, making them the perfect ambassadors for Girls Tag. This project is about more than products—it is about promoting health and wellness for girls across Nigeria.”
Girls Tag will be available nationwide in Q2 2026, through retail outlets, pharmacies, and malls, as well as direct sales via the official website and social media handle @girlstag.ng.
With Mercy Johnson-Okojie and Purity leading the charge, Girls Tag is more than a brand—it is a health and wellness movement. It is about ensuring that every girl grows up with the tools to protect her body, the knowledge to understand it, and the confidence to embrace womanhood with pride and dignity.