By Milcah Tanimu

The issue of naira abuse, particularly the widespread practice of spraying money at social events, has entrenched itself as a cultural norm in Nigeria. Dakuku Peterside sheds light on the societal implications of this phenomenon and outlines a comprehensive approach to address it.

Peterside acknowledges that while the government has recognized the dangers of naira abuse and taken measures to combat it, enforcement has been lacking. He points out that existing laws against naira abuse are often not enforced, leading to normalization of the practice.

Drawing parallels to Malcolm Gladwell’s concept of the tipping point, Peterside highlights the role of influential individuals in perpetuating or curbing social epidemics. He cites recent arrests of social influencers like Bobrisky and Cubana Chief Priest for naira abuse as examples of targeting influential figures to set precedents.

Peterside proposes six pillars to tackle naira abuse comprehensively:

1. Fight corruption, which enables naira abuse.
2. Deepen public knowledge and change attitudes through mass enlightenment campaigns.
3. Address cultural norms related to naira abuse through community engagement.
4. Promote digital transactions to reduce cash-based activities.
5. Strengthen law enforcement structures and judiciary knowledge.
6. Impartially enforce laws to change cultural norms and behaviors.

He calls for a strategic approach informed by successful behavior change models, both internationally and within Nigeria. He highlights the British government’s success in curbing public spitting through a combination of legislation, public awareness campaigns, and social persuasion.

Peterside also points to Akwa Ibom State’s Ethical and Attitudinal Reorientation Commission as a successful model of behavior change. Through a multifaceted approach encompassing legislation, education, community engagement, and social support, the commission has effectively transformed societal attitudes and behaviors.

In conclusion, Peterside emphasizes the importance of a coordinated effort involving government agencies, law enforcement, communities, and individuals to combat naira abuse effectively. By addressing the root causes and promoting alternative behaviors, Nigeria can move towards a more socially responsible society.