By Hosea Parah
‎
‎Sharon Ademefun, elder sister to Afrobeats star, David Adeleke, popularly known as Davido, has revealed how she manages her brother’s finances and tries to curb his spending on luxury items.
‎
‎Ademefun, who serves as the Chief Financial Officer of Davido Music Worldwide, said she conducts structured financial reviews with the artist to enforce fiscal discipline.
‎
‎She spoke during an appearance on The Morayo Show hosted by television host Morayo Afolabi-Brown and posted on YouTube on Tuesday.
‎
‎“Me and Davido sit and have a finance meeting every week because I think it is important for him to know how his money is being spent. I will now say, ‘David, please, no more cars,’” Ademefun said.
‎
‎She said despite her warnings, Davido sometimes continues to acquire luxury cars.
‎
‎“No more jewelry. 24 hours later, you know how they normally say it, ‘2 to 3 business days’, I’ll just see on the blogs. This latest car.”
‎
‎Ademefun also disclosed that she had been involved in Davido’s career from its early days, saying their current professional relationship was a natural progression from her previous role in his management team.
‎
‎According to her, their relationship sometimes involved disagreements because she was willing to challenge her brother when necessary.
‎
‎“The problem is that me and David were always fighting. If other people can’t tell him, me I’ll tell him. And so, I think the truth of the matter is it was a natural progression.
‎
‎“I think that we both needed to go off and do our own things. And now I can take what I’ve learned in business and then help him put structure into his business. So, it’s just more official.”
‎
‎Ademefun also said she had signed a non-disclosure agreement when Afolabi-Brown asked whether she was the person who knew the details of Davido’s wealth.
‎
‎“I’ve signed a non-disclosure agreement! I can’t confirm or deny!” she said.
‎
‎She further disclosed that Davido has a functional management team that handles his day-to-day logistics and she sometimes intervenes when she believes cost-cutting decisions could affect Davido’s comfort while travelling.
‎
‎“You know, if you book him on an airline that doesn’t have a good first class, he can get to the airport and say, ‘Yeah, if you want me to go to an event, buy first class’… I’ve bought a ticket at the airport many times.
‎
‎“Because maybe they tried to cut corners or cut costs somewhere. So, there’s lots of funny things.”
‎
‎Ademefun also spoke about her business interests, including Body Politics, a clothing line she said she started out of frustration with the limited clothing options available to women with different body types.
‎
‎She said the business offers clothing in sizes ranging from XXS to 5XL.
‎
‎Ademefun said she was cautious about expanding the business too quickly, adding that her focus was on improving what she was already doing.
‎
‎“I think the next big thing is to do what I’m doing better. I don’t want to make the mistake of over-expanding too quickly, but I think you’re going to see more of me, more pop-ups, and more availability,” she said.