Reality TV star and billionaire heir, Kiddwaya, is facing criticism after launching a public donation drive to support victims of the recent Benue massacre.

In an emotional appeal shared via social media on June 18, 2025, Kiddwaya called on Nigerians to donate whatever they could—whether ₦500 or ₦500,000—to support families affected by the brutal attacks that claimed over 200 lives in Benue State.

This is not just a Benue crisis, it’s a Nigerian crisis. And now more than ever, we need to come together as one people. At the Kiddwaya Foundation, we are mobilizing resources to provide food, shelter, and essential support to those affected. But we can’t do it alone, we need your help.

However, his call for public donations was met with backlash, with many accusing the BBNaija alum of hypocrisy due to his public displays of wealth. While some commended his effort and care, others slammed him for requesting that Nigerians assist his foundation.