In the world of mass media, we are the gatekeeper of information but some are on the frontlines on a daily basis, giving the masses the opportunity to be carried along so that they don’t fall short.

I ODIGIE OKPATAKU had the singular honour to sit down with one of such personalities. A seasoned media personnel and media ‘vanguard of the truth’ in modern broadcasting

1. Full Name/Alias

Boma Joseph Barango / BJB The Showman

2. Run down your professional history for us

My journey into broadcasting began modestly but meaningfully, as a production intern during my National Youth Service Corps (NYSC) year in Jos, Plateau State. I served with the Plateau State Broadcasting Corporation and later the Nigerian Television Authority (NTA). It was during this period, guided by mentors who saw potential in me, that I decided to pursue broadcasting as a serious career.

After NYSC, I joined Radio Rivers as a freelance reporter. It was a role that opened my eyes to the heart of broadcast journalism and gave me a well-rounded foundation in storytelling and audience engagement. In 2011, I moved to Garden City Radio in Port Harcourt, where I served as News Editor and News Reader. I later transitioned into the Programs Department as a Show Anchor and Presenter, a move that deepened my love for audience-centric content.

In 2014, I left the civil service and ventured fully into the private broadcasting sector and media space. Since then, I have worked across major radio markets in Nigeria, taking on various leadership roles such as Content Manager, Acting Head of Station, and Programming Director. Each experience reaffirmed my belief that radio is not just a platform, it’s a lifeline that connects people to information, identity, and community.

3. As a broadcaster, what intrigues you about the industry?

– What continues to fascinate me about broadcasting is its versatility. The skills gained in this field are incredibly transferable. Over the years, I’ve successfully navigated different sectors of the creative industry, from television and film to corporate communications and digital marketing. The ability to transition seamlessly across these spaces is one of the industry’s most valuable offerings. And I’m not alone, many professionals who began in radio have gone on to excel in other creative and strategic fields.

4. What’s your opinion about the current style of broadcasting in Nigeria?

– Broadcasting in Nigeria still clings to outdated models while the rest of the world races ahead with innovation and digital transformation. This status quo no longer serves the future. That’s why I’ve decided to launch a masterclass dedicated to equipping today’s broadcasters with modern techniques, emerging technologies, and global best practices. It’s time to disrupt the system, with intention, with strategy, and with vision. Details of the masterclass will be shared soon. Broadcasting, when done right, is not just about sound, it’s about substance. And I believe that with courage, creativity, and collaboration, we can rebuild the industry into a powerful engine of change.

5. If you weren’t an OAP, what would you have done instead?

– If I weren’t a broadcaster, I know I’d still be somewhere within the creative ecosystem, developing marketing campaigns, crafting communication strategies, creating shows, or studying audience behavior. My heart belongs to anything that connects messages to people and makes meaning from emotion, data, or story.

6. Currently, the voice of the people is not being heard. How are you helping to change that?

– As a broadcaster, I always see myself as an extension of “the people.” I feel what they feel. I hear their concerns. I share in their hope and frustration. My mission has been to use my platform to amplify their voices. From developing community-focused programming to collaborating with local leaders, I have made it a priority to bridge the gap between citizens and leadership. But the work isn’t finished. We need stronger, more consistent efforts to bring governance closer to the grassroots.

7. The country is a state of ‘see-saw’, what is your opinion about it?

– I have said over the years that Nigeria’s greatest challenge is not a lack of resources, but a lack of leadership. Across federal, state, and local levels, leadership remains disconnected from the everyday realities of the people. If citizens begin to demand accountability more actively, the style and culture of governance in this country will begin to shift toward one that is more responsive, responsible, and empathetic.

8. Give me a quote you live your life by?

– As John Maxwell once said, “If you aren’t making any mistakes, it’s a sure sign you’re playing it too safe.” I’ve never played it safe. And I don’t intend to start now.

Thank you for gracing my studio with your presence.